Kenya’s Cabinet Secretary for Tourism, Rebecca Miano, recently launched the “Tembea Kenya” drive, a new initiative aimed at revitalizing domestic tourism across the country. This campaign focuses on encouraging Kenyans to explore their own backyard, rediscovering the beauty and diversity of their homeland while supporting the local tourism sector.

The “Tembea Kenya” campaign comes as part of broader efforts to enhance tourism recovery following the global challenges experienced in recent years. By promoting local travel experiences, the initiative hopes to build a stronger domestic tourism culture that complements international tourism and sustains the industry throughout the year.

Through various promotional activities, events, and partnerships with stakeholders in the tourism sector, “Tembea Kenya” aims to highlight unique experiences, from scenic landscapes and wildlife adventures to rich cultural heritage sites. Miano emphasized the importance of local travel in driving economic growth, creating jobs, and sustaining communities that heavily depend on tourism.